Alright, let’s talk about something that frustrates way too many entrepreneurs: sales funnels that just don’t work. You set everything up, you drive traffic, and then… crickets. No sales. No conversions. Just a whole lot of disappointment and a feeling like you did something wrong. Spoiler alert: you probably did. But that’s okay, because today, we’re fixing it.
I’ve been in the trenches with e-commerce, coaching, and digital marketing for over a decade. I’ve built funnels that flopped hard and funnels that printed money like an ATM. The difference? Avoiding these common mistakes and making a few key adjustments that turn a leaky funnel into a high-converting machine. Let’s dive in.
1. You’re Confusing the Customer (And They’re Bouncing)
Biggest mistake I see? Too much friction. You’ve got people clicking on your ad, landing on your page, and immediately getting overwhelmed. Too many buttons, too many choices, and a whole lot of “What the hell do I do next?”
Fix It: Keep it stupid simple.
- One goal per page. If it’s a lead magnet, just get the email. If it’s a product page, just sell the product.
- One clear CTA. Don’t ask people to sign up, watch a video, book a call, and buy all at once. Pick ONE.
- Clarity wins. Ditch the fluffy copy. Say exactly what they get and why it matters.
2. Your Offer is Meh (And Nobody Cares)
Look, you can have the slickest funnel in the world, but if what you’re selling isn’t irresistible, nobody’s buying. I see people trying to sell basic stuff with no urgency, no differentiation, and no real reason for people to act NOW.
Fix It: Make your offer so good people feel stupid saying no.
- Stack the value. Add bonuses, exclusive access, or limited-time perks.
- Show the transformation. Don’t just sell a product; sell the outcome. What does life look like after they buy?
- Create urgency. Limited spots, exclusive pricing, time-sensitive bonuses. Give people a reason to take action NOW.
3. You’re Targeting the Wrong People
If you’re getting clicks but no conversions, it’s probably not the traffic you need. You could have the best sales funnel ever, but if you’re showing it to the wrong crowd, you’re basically shouting into the void.
Fix It: Get in front of the right people.
- Refine your audience. Don’t just run broad ads—dial in your targeting. Interests, behaviors, past purchases. Be precise.
- Leverage retargeting. If someone lands on your page but doesn’t buy, hit them again with retargeting ads.
- Use warm audiences. Your email list, past customers, and engaged followers are 10x more likely to convert.
4. No Trust, No Sale
Imagine some random dude on the street asks for your credit card. You’d laugh and walk away, right? But so many sales funnels do exactly this. They ask for money before building any trust.
Fix It: Build trust before asking for the sale.
- Use testimonials & social proof. Real people, real results, real screenshots.
- Give first, sell later. Offer a free guide, webinar, or trial before asking for a commitment.
- Be transparent. No hidden fees, no surprises. Clarity builds confidence.
5. Your Follow-Up Game is Weak
80% of sales happen AFTER the initial interaction. If you’re relying on a one-and-done approach, you’re leaving money on the table.
Fix It: Follow up like a pro.
- Email sequences. Don’t just send one email and hope for the best. Have a sequence that nurtures, educates, and re-engages.
- Retargeting ads. Remind people why they were interested in the first place.
- Scarcity & urgency. Last-chance emails, countdown timers, and limited stock work because people procrastinate.
The Bottom Line
Most sales funnels fail because they’re overcomplicated, unclear, or lacking in trust. But once you simplify, refine your offer, target the right audience, build trust, and follow up properly? Game-changer.
So, take a step back, audit your funnel, and fix the leaks. Small tweaks can mean the difference between a funnel that flops and one that prints money on autopilot.
Now, if you want real help optimising your funnel, hit me up. Let’s turn that “meh” conversion rate into something worth bragging about.